National Association Club Flyer
HOW TO USE FLYERS TO MARKET YOUR SCHOOL/DOJANG
Businesses that are looking for dozens, or even hundreds of new customers can invest heavily in printing and mailing tens of thousands of flyers in the hopes of getting a return of just a small percentage of interested customers.
But for you as an independent Club/School/Dojang, the cost to embark on a large campaign where you’ll print and blindly mail hundreds of flyers (especially if you’re just starting out) would not generate the attention quickly enough to justify the large expense.
Your flyer WILL be effective however if used to directliy target an area you will get far better results.
A leave-behind at a shop/store in the local area.
Directly targeting your client base – Children & Families, leave in pigion holes at daycares centre & Schools in your local area.
As a follow-up mailer to a prospective client who’s requesting “more information”.
Or even as an offer to be given out at the local fair/markets handed directlly to interested clients.
Because you will be handing or mailing your flyer to a limited number of recipients, your production costs can be kept very low. You can print your flyers inexpensively through the NA using Vistaprint.
The purpose of your flyer is to get your prospective members to take a specific, desired action. Just as with your other sales and marketing efforts, your intention is to help your target recognize that they have a problem in need of a solution and to show them how your service will solve their problem.
The components of an effective flyer are:
1. A Compelling Headline
This is where we either capture their attention, or have your flyer deposited in the trash bin.
Our headline should contain a benefit or it should generate interest. How about…
“5 Reasons to train Taekwon-do”
1. Strengthens both mind and body
2. Develops discipline and respect
3. Teaches self-defence skills
4. Helps set goals and accomplish them
5. Builds confidence and self-esteem
2. Your message
This is our important information, Our job is to show what your unique offering is. What makes you the best option available.
3. A promotional offer
This is where your flyer becomes an effective marketing tool. Direct your reader to take action by giving a specific instruction and providing a compelling offer, such as one of the following examples:
“Call before the end of the month (date) and receive free offer!”
“Call now for a FREE trial classes”
While the content is key when creating our flyer, design is equally important. A photocopied flyer with black courier text and some clipart isn’t going to cut it. A very professional flyer has been designed inexpensively add your information below and have a draft made for your club/school/Dojang.
Cost of Flyers
1000 Flyers $75.00 delivered to your door.
At this stage we will offer bank transfer to NA account once prof draft has been approved by club Instructor.
Club Flyer Design